Fractional CMO services for climate tech
Clarity and growth for climate tech companies that need their marketing to work
You're on a mission and you've built something that matters. Now you need a clear, credible growth strategy that truly converts.
If you're a climate tech founder and any of this feels familiar:
- You’re solving a real climate problem, but the market isn’t responding as expected
- Your messaging is heavy on technology, light on customer or commercial impact
- Sales cycles are long, and you can’t see where marketing is clearly helping
- Investors (or future investors) want traction, but growth feels inconsistent
- As the founder you are still too central to every deal
The truth is: You’re not alone. This isn’t caused by a lack of activity, rather a lack of clarity about which activity will drive your business forward.
The climate tech marketing paradox
Most climate tech and cleantech founders understand they need to be doing marketing, they also often know it’s not a natural skillset for them.
The mission is the most important thing for so many climatetech founders, but turning that into consistent customer demand and pipeline remains elusive.
However, with experienced marketing help you can:
- Translate technical truth into customer impact
- Turn climate impact into buyer urgency
- Convert mission into market demand
When the mission matters, marketing really has to work
Climate tech isn’t just another sector.
The stakes are higher – for you, for me and for everyone.
Timelines are tighter, the political environment more changeable and the pressures to get it right are real.
And that’s why clear, effective marketing matters here more than anywhere else.
How a fractional CMO for climate tech can work
My method for working with clients is based on my proprietary SOPE Framework® – helping businesses define their marketing Strategy, Organisation, Processes and Execution.
This proven framework helps founders and leaders make sense of messy growth systems and focus on the marketing effort that will deliver results.
We can do that in a number of ways:
- Fractional CMO – embedded within the business as the de-facto CMO for between 1 and 3 days a week for a period usually 6 months or more.
- Advisory CMO – working closely with the leadership team and marketing practitioners to ensure growth and marketing are delivering – anything from an hour a fortnight to a few days a month.
- Marketing Coaching – either for founders or marketing heads, ensuring key people have the skills, knowledge and confidence to succeed.
How it works:
- Book your consultation call at a time convenient for you.
It’s free and doesn’t commit you to anything. - We’ll discuss your business, mission and potential routes forward. Using the SOPE Framework®, we can quickly understand the key areas of focus for your business.
- Together, we’ll find the best way to grow and deliver on your mission.
As Head of Growth, I launched the go to market plans and team for MakeMyHouseGreen, a tech-enabled solar installation disruptor.
We built the award-winning brand and infrastructure that delivered hundreds of installations through a partner network which included Nationwide and Santander.
As a Domain Expert for Carbon13, I offer positioning and marketing advice for early stage climate tech founders.
Board advisor to renewable energy intelligence platform Solr.ai
