| Richard Leader - fractional CMO - 20 years marketing experience at a fraction of the cost

Helping ambitious businesses
maximise marketing potential

As your fractional CMO, I'll help you quickly:

Whether you need help a few days a week, a few days a month or just for a few days, I’m here to provide the guidance, leadership and expertise you need to deliver on your business ambitions.

I ensure sustainable growth through developing and managing effective, practical marketing strategies and processes.
By hiring a fractional CMO, you get access to a level of marketing and commercial expertise beyond the reach of most start-ups, scale-ups and smaller businesses.

Fractional is a new way of working for many businesses – it’s a powerful way for start-ups and scale-ups to gain competitive advantage.
Imagine getting top-class experience at a fraction of the cost of employment…

>> Check out the Services page to find out more about fractional CMO, advisory and coaching services.

How it works:

1. Start with a conversation

Consultation calls are free and with no obligation to you at all. We'll have a confidential chat about your business and possible routes forward.

2. Your tailored plan

If we both think there is benefit to you in us working together, I will prepare a brief plan which we can discuss together.

3.Build marketing that scales

Whether it's fractional CMO, advisory or coaching, we can get to work and start growing your business.

The Sope Framework®:

My unique SOPE Framework provides analysis of your current situation, reveals growth opportunities and delivers the basis for a marketing roadmap.
I can then work with you longer term to execute and deliver on the marketing roadmap, building your team capability as we go.

Based on 20+ years experience gained in multiple markets and sectors, the SOPE Framework’s flexibility allows us to assess current activity and capability, identify barriers to growth, potential opportunities and deliver the route forward.

As seen in Startups Magazine
and MarketingWeek

Strategy

Marketing strategy needs to align with your business goals and vision. All businesses are at a different stage of strategic development – this will help us understand where your business sits and to identify areas for improvement.

Organisation

Your organisational structure, culture and tech capabilities all have an impact on your marketing.

Processes

Operationalising marketing to produce repeatable success requires efficient processes. Process is the least favourite part of the game for many marketers!

Execution

We’ll take a look at your existing marketing – including your website and social media and any campaigns you may be running or have run in the past.

“Richard’s expertise and made a huge impact in a short time.”
– Jessy Duffy O’Neill, founder The Village

About me

I’m Richard Leader and I’ve worked in fintech, climate-tech, telecoms and publishing for over 20+ years. I’ve built award-winning brands, high-growth marketing strategies and – above all – awesome marketing teams.

I firmly believe that many businesses don’t need a full-time CMO but would benefit from that expertise part-time. Just as many employ a portfolio finance director, hiring a fractional CMO for a few days a month or a few days a week can be highly beneficial.

You get all the experience and expertise, but at a fraction of the cost of employment.

>> Read my story here

"Richard is a brilliant marketer who helped us hugely with our digital strategy. He helped us understand our audience, developed the most effective ways to reach them and assisted us with setting up the correct reporting processes. I would recommend him as someone who can develop a marketing strategy with huge amounts of customer empathy and translate that into an actionable plan."

Hannah Voss

Head of Marketing, Fluidly (sold to OakNorth Bank)