Helping ambitious businesses
maximise marketing potential

We help you quickly:

> Overcome barriers to growth
> Discover opportunities
> Build internal marketing capability.

We ensure sustainable growth through developing and managing effective, practical marketing strategies and processes.

By hiring a fractional CMO, you get access to a level of marketing and commercial experience beyond the reach of most start-ups, scale-ups and smaller businesses.

Whether you need help a few days a week, a few days a month or just for a few days, I’m here to provide the guidance, leadership and the expertise you need to deliver on your business ambitions.

Our unique SOPE Framework provides analysis of your current situation, reveals growth opportunities and delivers the basis for a marketing roadmap.
We can then work with you longer term to execute and deliver on the marketing roadmap, building your team capability as we go.

SOPE Framework:

Based on 20+ years experience gained in multiple markets and sectors, the SOPE Framework’s flexibility allows us to assess current activity and capability, identify barriers to growth, potential opportunities and deliver the route forward.


Marketing strategy needs to align with your business goals and vision. All businesses are at a different stage of strategic development – this will help us understand where your business sits and to identify areas for improvement.
Areas we will investigate:

  • identification and ratification of Ideal Customer Profiles (ICP)
  • brand values and positioning
  • the voice of the customer
  • competitor analysis and your ‘unfair advantage’
  • messaging framework
  • value proposition and channel strategy

Your organisational structure, culture and tech capabilities all have an impact on your marketing.
We’ll look at:

  • marketing team and capabilities
  • wider Go-To-Market team – marketing and sales liaison
  • business growth culture
  • marketing tech stack (CRM, email marketing etc)

Operationalising marketing to produce repeatable success requires efficient processes. Process is the least favourite part of the game for many marketers!
We’ll look into:

  • sign-off and compliance
  • outsourcing/agency processes
  • campaign selection & management
  • success measurement and team management

We’ll take a look at your existing marketing – including your website and social media and any campaigns you may be running or have run in the past.

  • how the above currently compares with your website and marketing outreach
  • practical steps to take to achieve success
  • coaching and mentoring of the team
  • agency/freelancer management

I’m Richard Leader and I’ve worked in fintech, green-tech, telecoms and publishing for over 20+ years. I’ve built award-winning brands, high-growth marketing strategies and – above all – awesome marketing teams.

I firmly believe that many businesses don’t need a full-time CMO but would benefit from that expertise part-time. Just as many employ a portfolio finance director, hiring a fractional CMO for a few days a month or a few days a week can be highly beneficial.

You get all the experience and expertise, but at a fraction of the cost of employment.

For a confidential and zero risk chat, drop me an email and I can send over a link to book a no-obligation call.

“Richard is a brilliant marketer who helped us hugely with our digital strategy. He helped us understand our audience, developed the most effective ways to reach them and assisted us with setting up the correct reporting processes. I would recommend him as someone who can develop a marketing strategy with huge amounts of customer empathy and translate that into an actionable plan.”

Hannah – Head of Marketing, Fluidly (sold to OakNorth Bank) is a trading style of Fractional Leaders Ltd.

“Knowledge is a treasure,
but practice is the key to it.”

– Lao Tzu

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