The SOPE Framework®

Assess your current marketing capability, identify barriers to growth, uncover opportunities and create the route forward.

Growth and marketing attract lots of gurus and consultants who can offer you temporary tactical satisfaction.

 

And that’s great – sometimes you need a quick fix.

But that doesn’t build sustainable growth.

 

To build sustainable business growth you need to have a thorough grasp of four key areas.

I developed the SOPE Framework® to help quickly understand barriers to growth and how to fix them.

strategy

Strategy

Marketing strategy needs to align with your business goals and vision. All businesses are at a different stage of strategic development – this will help us understand where your business sits and to identify areas for improvement.
Areas we will investigate include:

 

  • identification and ratification of Ideal Customer Profiles (ICP)
  • brand values and positioning
  • the voice of the customer
  • competitor analysis and your ‘unfair advantage’
  • messaging framework
  • value proposition and channel strategy
organisation

Organisation

Your organisational structure, culture and tech capabilities all have an impact on your marketing.
We’ll look at:

 

  • marketing team and capabilities
  • wider Go-To-Market team – marketing and sales liaison
  • business growth culture
  • marketing tech stack (CRM, email marketing etc)
  • the use of AI tools
process

Process

Operationalising marketing to produce repeatable success requires efficient processes. Process is the least favourite part of the game for many marketers!
We’ll look into:

 

  • sign-off and compliance
  • outsourcing/agency processes
  • campaign selection & management
  • success measurement and team management
execution

Execution

We’ll take a look at your existing marketing – including your website and social media and any campaigns you may be running or have run in the past.

 

  • how the above currently compares with your website and marketing outreach
  • practical steps to take to achieve success
  • coaching and mentoring of the team
  • agency/freelancer management

Here’s how to gain your competitive advantage with the SOPE Framework:

 

  1. Book a zero-commitment call to discuss your business 
  2. Together we’ll work out the best approach it could be a workshop, fractional CMO, advisory or coaching
  3. We will use the SOPE Framework to quickly analyse your business and plan the route forward.
Book a call
Richard Leader, fractional CMO
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