The SOPE Framework®
Assess capability - identify barriers - uncover opportunities - plan the way forward
Diagnose from top to bottom & fix what's really holding growth back.
I built the SOPE Framework® to answer one question fast: what’s actually stopping this business growing?
It looks at four areas, strategy, organisation, process and execution, because growth problems are rarely where people first assume.
Strategy
Marketing strategy needs to align with your business goals and vision. All businesses are at a different stage of strategic development – this will help us understand where your business sits and to identify areas for improvement.
Get this wrong and everything downstream is solving the wrong problem.
Areas we will investigate include:
- identification and ratification of Ideal Customer Profiles (ICP)
- brand values and positioning
- the voice of the customer
- competitor analysis and your ‘unfair advantage’
- messaging framework
- value proposition and channel strategy
Organisation
Your organisational structure, culture and tech capabilities all have an impact on your marketing.
The best strategy stalls if the team, culture or tech can’t actually carry it.
We’ll look at:
- marketing team and capabilities
- wider Go-To-Market team – marketing and sales liaison
- business growth culture
- marketing tech stack (CRM, email marketing etc)
- the use of AI tools
Process
Operationalising marketing to produce repeatable success requires efficient processes.
Without this, growth depends on individual heroics rather than a system you can rely on and repeat.
We’ll look into:
- sign-off and compliance
- outsourcing/agency processes
- campaign selection & management
- success measurement and team management
Execution
We’ll take a look at your existing marketing – including your website and social media and any campaigns you may be running or have run in the past.
This is where the other three either show up in the real world, or don’t.
Looking at:
- how the above currently compares with your website and marketing outreach
- practical steps to take to achieve success
- coaching and mentoring of the team
- agency/freelancer management
What the SOPE Framework delivers for your business:
- A clear view of which of the four areas is actually holding growth back, not just the one everyone assumes
- A prioritised route forward, so effort goes where it matters first
- A framework you keep, not a one-off report, use it again as the business changes
Here’s how to gain your competitive advantage with the SOPE Framework:
- Start the conversation. Book a zero-commitment call to discuss your business
- Together we’ll work out the best approach it could be a workshop, fractional CMO, advisory or coaching
- We will use the SOPE Framework to quickly analyse your business and plan the route forward.
