Does the world really need another marketing framework?
There are dozens of marketing frameworks – but I know this one works because I built it and I’ve used it multiple times.
Welcome to the SOPE Framework.
Articles
Fractional – a new way of working for start-ups and scale-ups
Most start-ups I’ve worked with have had a portfolio Finance Director, so why not marketing, technology, sales or product?
Well, some do.
Why marketing needs a seat at the top table
Marketing isn’t about delivering leads, it’s about delivering sustainable growth.
To do that, marketing needs to be part of your leadership team.