When it comes to solar, the problem lies with trust and acceptance rather than the technology itself.
Panels and batteries are cheaper and better than they have ever been, yet most homeowners still find buying them confusing: fragmented quotes, pushy sales visits and no easy way to tell a fair price from a bad one. Llewellyn Kinch, co-founder and CEO of MakeMyHouseGreen, set out to fix that with a tech-first approach that takes the friction out of going solar, and has built partnerships with Nationwide, Santander and a number of councils along the way.
The commercial case is what closes the sale – the payback is more important than the carbon saving for most customers. Resilience and control also carry weight.
In this conversation, Richard and Llewellyn get into how MakeMyHouseGreen evolved from its energy-switching roots at Switchd into a full solar business, why customer experience is its real competitive edge, how a shifting market and regulatory landscape affects both the company and its customers, and where the business goes next.
Richard and Llewellyn go back to MakeMyHouseGreen’s earliest days, which makes this a candid founder conversation about building a consumer climate business in a market full of well-meaning but frustrating alternatives.
