December 2020

If 2020 has shown us anything, it’s that we need to be more nimble. The world changed at lightning speed – socially, financially and professionally. We found new ways of working, socialising and caring for the family. And the winners in the world of marketing were the ones who reacted quickest. Let’s learn from 2020 …

2021 Marketing Resolution: Do more stuff, faster Read More »

Recently, I’ve been working with a few businesses to help them understand their value propositions. Curiously, value propositions seem to be something many businesses, marketers and blog writers get a little confused about. Essentially, think of a value proposition as a short and pithy statement that demonstrates why your customer should buy your product or …

Getting your value proposition right Read More »