Artificial intelligence (AI) is transforming the way businesses approach marketing and sales. AI can help marketers and salespeople increase efficiency, optimise budgets, improve performance and enhance customer engagement. It’s not about cyborgs putting people out of work – it’s about using available software to become more efficient and to make better use of opportunities What …
What’s holding your business back from the kind of growth it deserves?Ask 20 business owners and you might get 20 different answers.“Lack of leads. Sales team not motivated. Competition undercutting us. PPC is too expensive. Landing pages don’t convert. Don’t have a growth culture. Poor retention.” Some of those answers might be right. However in …
If 2020 has shown us anything, it’s that we need to be more nimble. The world changed at lightning speed – socially, financially and professionally. We found new ways of working, socialising and caring for the family. And the winners in the world of marketing were the ones who reacted quickest. Let’s learn from 2020 …
2021 Marketing Resolution: Do more stuff, faster Read More »
Recently, I’ve been working with a few businesses to help them understand their value propositions. Curiously, value propositions seem to be something many businesses, marketers and blog writers get a little confused about. Essentially, think of a value proposition as a short and pithy statement that demonstrates why your customer should buy your product or …
Many small businesses and start-ups are familiar with the concept of a portfolio or fractional CFO – someone with solid financial management experience you hire for a few days a month or a few days a week.However, the idea of a fractional CMO hasn’t taken-off in the UK. Yet. You may already have a Marketing …
