For founders and leaders of start-up or scale-up businesses seeking growth:
Fractional CMO
Embedded in your business for 1 or more days a week, I bring strategy, focus, clarity & operational expertise to your marketing.
A CMO at a fraction of the cost of employment.
Marketing Advisory
Expert CMO marketing and growth advice, on your terms. Using the framework that delivers sustainable marketing success, I’m your trusted advisory partner when you need one.
Coaching
Coaching for founders, business leaders, marketers or marketing teams. One-to-one or small team sessions. Define your strategy, discover tools & techniques to grow and quit worrying.
I’m Richard Leader. With 20+ years senior marketing experience, I’m here to help start-up and scale-up founders & leaders reach their audiences.
Every week I speak with founders and business leaders who are challenged by not growing fast enough.
Marketing and growth start with the customer. And most businesses struggle to truly connect with them.
I can help you do this.
The SOPE Framework® - accelerated sustainable growth
The SOPE Framework® enables rapid audit and assessment of your strategy and capabilities, and drives the marketing roadmap.
Most businesses fail to grow predictable and with momentum because they fail to introduce a marketing or growth framework.
The SOPE Framework is based on 20+ years experience in start-ups, scale-ups and high-growth listed companies.
Strategy
Marketing strategy needs to align with your business goals and vision.
Organisation
Your organisational structure, culture and tech capabilities.
Process
Operationalising marketing to produce repeatable success requires efficient processes.
Exectution
Putting it into practice – delivering on the strategy.
Trusted by:
"Richard is a brilliant marketer who helped us hugely with our digital strategy. He helped us understand our audience, developed the most effective ways to reach them and assisted us with setting up the correct reporting processes. I would recommend him as someone who can develop a marketing strategy with huge amounts of customer empathy and translate that into an actionable plan."
Hannah Voss
Head of Marketing, Fluidly (acquired by Oaknorth Bank)
I work as a fractional CMO, marketing advisor, coach and NED in the UK and overseas in English-speaking businesses.
I have recently worked remotely with clients in the UK, Dubai, USA, Latvia and Australia.