With 20+ years experience as a senior marketer, I’ve worked in financial services (consumer and business), green-tech, telecoms and publishing.
I’ve led digital transformation projects, won awards for branding and managed some exceptional teams.
“…the best marketer I‘ve worked with.”
– Roisin Levine, Head of Partnerships at Wise (Worked with Richard at Funding Options)
“…huge amounts of customer empathy.”
– Hannah Voss, formerly Head of Marketing at Fluidly
An executive hire...
...but at a fraction of the cost of employment
I’m Richard Leader, fractional CMO, coach and director of Fractional Leaders Ltd.
My background is as marketer in B2B and B2C sectors holding senior positions in TalkTalk, Funding Options, CMC Markets, Switchd/MakeMyHouseGreen and a number of other businesses.
As a fractional CMO, I’ve worked with a range of brands including Which?, Satago, Scroll Finance and Fluidly
I work with business founders, senior executives and marketing teams to help them unlock growth.
The SOPE Framework® and why it matters
Growth and marketing attract lots of gurus and consultants who can offer you temporary tactical satisfaction.
And that’s great – sometimes you need a quick fix.
But that doesn’t build sustainable growth. To build sustainable business growth you need to have a thorough grasp of four key areas.
I developed the SOPE Framework to help me and my clients quickly understand barriers to growth and how to fix them.
Strategy
Organisation
Process
Execution
.
Previous roles include
Head of Growth - Switchd / MakeMyHouseGreen
Launched the UK’s leading disruptive domestic solar installation platform, landed partnership deals and led the sales and marketing team. Also continued growth of energy switching platform despite the energy market collapse.
Marketing Director - Funding Options
From MVP to European category leader in just four years. Under my direction, we moved from a handful of leads a month to thousands – while reducing CPC. In just three years we became Europe’s leading business finance marketplace.
Business sold to Tide.
Fractional Head of Digital - Touch
Creation of the digital strategy and hiring of the digital team to transform the business.
Head of Marketing - Digital Look
Marketing launch and management of the UK’s leading spread-betting platform aimed at traditional investors. Business sold to CMC Markets – I moved to CMC Markets to head retention marketing.
Retention / Customer Marketing Head - TalkTalk
Improved customer retention and lifetime value through identification of high churn potential customers and implementation of mitigation plans. Dramatically improved overall customer retention and NPS.
Book in a call
If you’re thinking working with me might be helpful for your business – or if you have any questions about my services – please book in a confidential and commitment-free call.