Budgets are stretched for everyone
- Marketers are constantly being asked to do more with less – while response rates to media tactics we’ve been using for ages are dropping.
- Most white papers provide a bunch of tactical tips.
- They’re not going to save your budget and help you grow in 2025.
Instead, you need to get back to basics.
Using my SOPE Framework, this document gives you 10 fundamental low cost tips to deliver high impact marketing in 2025.
Whether you’re a business founder of a start-up/scale-up marketer, these tips will set you on the path to growth.
Complete the form to download the 10 low cost tips for high impact marketing in 2025 document.
By downloading this form, you will, of course, be joining my list for occasional emails. You can unsubscribe at any time.
Excerpt from the paper:
Tip 5: Build repeatable processes
Doing anything for the first time takes time, effort and budget. Creating disposable marketing activity is a sure-fire way to waste your resources.
Instead, think about how you can build repeatable process-driven activity.
For example, webinars can be a good lead generator – but do you have enough of an audience and enough content to create a series
of webinars? Getting set-up to do one won’t show a return, but a 6-month series might.
Arranging to get an article in an industry magazine is good. But arranging a series of articles over the whole year is much better.
Shooting a video for your socials might be great fun, but it’s expensive. Can you use that time to shoot 20 short videos and drip them through your channels over time?
One-off is expensive.
About me
I’m Richard Leader, fractional CMO and coach.
For 20+ years, I’ve worked in senior roles in marketing, helping businesses grow.
I’ve built and led marketing and growth strategies for start-ups, scale-ups and listed businesses.
As a fractional CMO and coach, my opinion, counsel and experience is sought-out by founders, CEOs and marketers from a wide range of businesses.
It’s clear that 2025 is going to be another tough year for marketers and business founders. That’s why I wanted to share these tips with you.
I’m not going to lie to you, they might not be easy to implement, but if you follow them through, you will grow your business and gain competitive advantage.
And if you want help doing it, please reach out.
